Increase Visibility; Manage Perception

 

The blogosphere is fast becoming the media of choice for the promotion and discussion of new ideas and new solutions. In fact, many companies are now using blogs to enhance their traditional media and analyst programs. The challenge for most companies is joining the blogosphere in a way that adds value to their business - without a drain on resources. Whether you want to kick-start a blogger relations program, dive into the blogosphere with your own corporate blog or need assistance in managing your blog, Cabral Communications can help you design a program that gets you into the online conversation - quickly and simply.

 

Develop a Corporate Blog

A blog offers many advantages to high tech companies. With their inherent SEO benefits, blogs help prospects and partners find you more easily. The abundance of fresh content on your blog provides valuable fodder for customer outreach. And by connecting with other bloggers in the industry, you can reach new audiences with your message.

With our corporate blog development program, Cabral Communications helps you:

• Design a theme, structure and framework for your blog

• Implement your blog on a popular platform such as WordPress

• Develop a "blogatorial" calendar and a process incorporating the thoughts of relevant bloggers

• Provide ongoing blog management services - ghost writing and editorial, comment moderation, keyword, analytic and monitoring

 

Kick-Start Blogger Relations

As with analyst and media relations, blogger relations can be a fluid situation where reaction time is critical. However, it is equally as important to create and follow a plan. You need a framework for a proactive blogger relations program that can be easily adapted for today’s rapidly changing online conversations.

With our blogger relations kick start program, Cabral Communications helps you:

• Frame the program

  ⇒ Develop focus, strategy, messaging and process to guide blogger relations

• Scan the blogosphere

    ⇒ Using best-of-the-web blog monitoring tools, scan for relevant online conversations

• Join the conversation

    ⇒ Comment quickly on relevant blog conversations to help position the company